The rental market is extremely active right now. This means that renters have a lot of options for rental properties. As a landlord, you must find a way to stand out from the competition to attract the right tenants for your property.
An informative and attractive ad can generate a great amount of interest in your property. Here are 8 tips that will help you make a rental ad that will cause your phone to ring off the hook.
1. Know your target audience. Your ad should be written to attract the group of people you want to live in your property. For instance, if your property is located near a university, craft an ad that will appeal to students. If you want to attract business professionals, write an ad that would appeal to that group of people.
2. Include honest information about the features of your property. It is important to accurately list the number of bedrooms, bathrooms, square footage and other important features. You may also include types of appliances, flooring and fixtures if it adds to your home’s rental value. Be careful not to exaggerate any of the features.
3. Include plenty of pictures. Many renters want to see the benefits of the home before they visit it. Pictures are a way to provide prospective tenants with an accurate representation of your property. Your pictures do not have to be professional, but they must be clear.
4. Create a headline that attracts renters. If you plan to advertise your property on an online classified website, an attractive headline is a must. There is so much competition on classified sites. A bland headline will get lost in the shuffle. Instead of using the features in a headline such as ‘4 Bedroom – 3 Bathroom House for Rent’ you can use ‘Tired of Sharing the Bathroom? This 3 Bedroom House is Perfect for You’.
5. Detail the amenities of your rental property. This is the time to let the perks of renting your property shine. Include amenities such as a swimming pool, clubhouse, gym and parking in your ad.
6. Mention your screening process. As a landlord, you do not want to waste time on clients that you know will not qualify for your property. If you are conducting a credit check or background investigation, put that information in your ad. Only people who meet your qualifications will respond.
7. Include information about pets and utilities. Many people have at least one pet these days. In some instances, there may be multiple pets in a household. State your pet policy in the advertisement. Also state whether utilities are included in the price of the rent.
8. Include general information about the property. Things such as the monthly rental rate, the availability date, length of the lease and contact information should be included.
With a proper plan and great ad, your rental property can attract the right tenant.