Essential Tips for Selling on eBay
Many people who are new to selling on eBay mistakenly believe that it’s complicated or that they need business knowledge to do it, but it’s actually quite simple. All that’s necessary prior to selling is to join eBay and then PayPal so that you can receive payment. You’re then ready to create listings for sale. The following tips are meant to help you become a successful seller.
1. When creating a listing, you’re allowed to add up to twelve photos, so make good use of this opportunity. Take pictures with the lighting that most accurately reflects true colors and textures. Do this from every possible angle and with the item in a folded and unfolded position. Use plain colors for your backgrounds and try to make them contrasting tones, for example, brown for a pair of white shoes or white for a black DVR. Take close up photos to show details, brand-names or fine print. If the article consists of more than one piece, have one picture where they’re all laid out. Use rulers, coins or dollar bills next to the item to give a sense of scale.
2. Describe the item as accurately as possible. State its real condition and any defects it might have. As long as it’s true, you can say it is brand-new, unused or completely free from defects. Point out if you’re including any additional items over and above those most people would expect to come with that article, such as extra lenses for a camera or the included action figures that are usually sold separately. Likewise, if something like an owner’s manual is expected and it’s missing, make sure to note that.
3. It’s best to skip the used car sales tactics where you only show the nicest images and don’t include photos of any scratches or stains. This just postpones the discovery of these until after the buyer has paid for and received the items. It’s not only unprofessional, but it will result in unhappy customers who’ll leave negative feedback and might escalate the issue to eBay. Make sure your photographs and descriptions tell the unvarnished truth.
4. If you are using auctions in your listings, pick a good ending time for them. Take into account the different United States time zones buyers might be in. You may feel 10 p.m. is a reasonable time to be awake and online, but an auction ending at 10 p.m. on the Pacific Coast will end at 2 a.m. on the Atlantic Coast. Eastern early birds should note that a 7 a.m. start time means a 4 a.m. Pacific time zone finish for their auctions. Many bidders wait until the last minute to bid, and if that’s in the dead of night, they’ll likely bid on something else.
5. Always clarify whether the buyer or the seller will pay the shipping charges. A listing that shows free shipping tends to attract more viewers. However, what’s most important is to ensure that the cost of shipping is never a surprise to the buyer.
6. A sale is not complete until you’re sure the buyer is satisfied and won’t complain or demand a refund, so always pack a sold item carefully and ship it as quickly as possible. Satisfied customers tend to leave positive comments; more importantly, they have no reason to leave negative feedback.
Once you’re more familiar with the process, you may find that selling on eBay can be not only profitable but fun as well.